With its stunning modern interior featuring life-size statues, a futuristic water fountain, and elegant lighting design in soft hues, The Cumberland is a boldly innovative property in the Guoman Hotels collection. Atra Media partnered with multitouch hardware providers Promultis on a two-month interactive video wall installation for the London-based hotel, featuring a bespoke gesture and touch application.

To integrate the video wall as seamlessly as possible into the existing aesthetic of the lobby, we selected 13 images of London sites chosen for their urban minimalist or futuristic visual quality. Lesser known attractions and symbols were favored over more traditional ones.

At the first level of interaction, the screens reacted to the user’s position and movements through camera tracking, and changed the image using a polygonal pattern. A touch interface activated upon contact with the wall offered fun facts about the images, which could be scrolled using the interactive Tube map.

The goal was to present famous London attractions and sites through a different lens, and introduce guests to little known facts about these and other niche attractions in the city.