BMW Ryder Cup Mosaic

©Sharedit
Client: BMW
Location: Perthshire, Scotland
Project Duration: 23-28 September 2014
Hardware Partner: Promultis Ltd
Concept: Sharedit Ltd
Content: BMW, Sharedit Ltd
As an official partner of the European Ryder Cup, BMW made an impression with a presence focused heavily on social engagement and interaction.
Visitors were invited to have their picture taken with the color of their chosen team, which they could then tweet with the #DriveYourTeam. The photos were also updated in real-time on a 4×3 video wall next to the photo booth, where they formed a huge mosaic.
Atra Media programmed the bespoke functionality that allowed photos from the booth to be displayed onto the video wall and generate the mosaic, with a Twitter feed running along the top of the wall.