eyevis Booth, ISE 2015

Client: eyevis GmbH

Location: Amsterdam, The Netherlands

Project Duration: February 10-12, 2015

Concept & Content: Atra Media

For Europe’s largest professional AV show, Atra Media partnered with eyevis to showcase the creative interactive possibilities of their Ultra-HD flat-panel LCD line.

Starting from a blank 85-inch screen, we developed a creative concept featuring two layers of interaction and fully custom 4k content.

As visitors made their way past the booth, their movements “wiped” the black panel behind the rotating car to reveal a time-lapse video. The surprise effect stopped many people in their tracks and drew them closer to the screen, where they could continue to interact with the car through touch. Contact with the screen activated a 3D menu from which an image gallery could be accessed, along with the most noteworthy feature: a 4K animation at 60 FPS for the smoothest playback imaginable.

The combination of motion-activated and touch interaction is particularly effective for the Presentation & Information market, where an attractive and engaging delivery is key.

Starting from a blank 85-inch screen, we developed a creative concept featuring two layers of interaction and fully custom 4k content.

Project Portfolio