Clients: LEF marketing & events for Veeam
Location: Barcelona, Spain
Project Duration: 13-15 October 2015
Hardware: DB Systems
Software: Atra Media
Concept & Content: Veeam
Animations: Atra Media
As a sponsor of the VMworld 2015 IT show in Barcelona, Veeam invited visitors to “Ditch their Backup” and “Upgrade to Availability with Veeam”. The data protection and recovery giant impressed with a large booth featuring an interactive 4 x 2 portrait video wall that illustrated the benefits of its solution through a dynamic interactive game.
Users could destroy a battered old car by applying a series of animations representing possible threats to clients’ data. At the end of the game, having upgraded to the modern sports car solution, they could take a selfie with the old and new cars side by side. A Twitter Wall and conference schedule could also be accessed through the screen for a multi-function show application.